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- PEOPLE, Page 73Color Him Green
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- By EMILY MITCHELL/Reported by Wendy Cole
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- Billboards can't solve the planet's problems. But, says
- eco-artist MARK HECKMAN, 27, "you can reach a lot of people
- with a single visual idea." Travelers are getting the message
- on his 48-ft. by 14-ft. sign outside Newark International
- Airport. Its subject: the endangered rain forest. An
- office-furniture maker who stopped using wood from the
- threatened trees footed the bill. Heckman's first sign was a
- 1982 self-portrait in his Michigan hometown that proclaimed him
- the "world's best artist." Now he's advocating a worthier
- cause.
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